"The complaint, filed under Texas' Deceptive Trade Practices Act, alleges the streaming company tracks users' viewing activity, searches, location data, pauses, rewinds, and other behavior to build advertising profiles that are allegedly shared across the broader ad-tech ecosystem, including data tied to children's accounts."
"Paxton alleges Netflix later reversed course after collecting years of subscriber data under those promises. The suit also accuses Netflix of designing parts of its platform to encourage compulsive use, including autoplay features on kids' profiles."
"For years, Netflix's leadership told the world it had zero interest' in advertisingand styled itself as the antiBig Ad Tech refuge, says the complaint. But once Netflix had stockpiled user data under those promises, it flipped the script and built an ads business that mirrors everything it once attacked."
"A spokesperson for Netflix said the lawsuit is based on inaccurate and distorted information and defended the company's parental controls and privacy practices. Netflix takes our members' privacy seriously and complies with privacy and dataprotection laws everywhere we operate, said the compan"
Texas Attorney General Ken Paxton filed a lawsuit accusing Netflix of misleading users about how it collects and shares personal data. The complaint alleges Netflix tracks viewing activity, searches, location data, pauses, rewinds, and other behaviors to build advertising profiles. It alleges those profiles are shared across the broader ad-tech ecosystem, including data tied to children’s accounts. The lawsuit also alleges Netflix designed platform features to encourage compulsive use, including autoplay on kids’ profiles. The complaint cites earlier statements from Netflix leadership claiming no interest in advertising and no involvement in data controversies, followed by a later shift toward an advertising business. Netflix denies the allegations and says it complies with privacy and data-protection laws and takes members’ privacy seriously.
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