"The suit, filed under the Texas Deceptive Trade Practices Act, claims Netflix runs what it calls "surveillance machinery" that collects roughly 5 petabytes of user-behaviour logs each day and processes more than 10 million events per second to power over 40,000 internal microservices."
"The complaint also accuses Netflix of merging on-platform user data with off-platform information collected by ad-tech partners, naming Google Display & Video 360 and The Trade Desk. The state is asking the court to order Netflix to purge data it says was collected unlawfully, to bar the company from using that data for targeted advertising without explicit user consent, and to impose civil fines of up to $10,000 per violation."
"The complaint alleges that Netflix's autoplay function "creates a continuous stream of content intended to keep users, including children, watching for extended periods of time." Paxton's office has framed the lawsuit as part of a broader consumer-protection push focused on minors and digital privacy."
"Netflix called the suit meritless. "Respectfully to the great state of Texas and Attorney General Paxton, this lawsuit lacks merit and is based on inaccurate and distorted information," a Netflix spokesperson said in a statement, declining further comment on pending litigation."
Texas Attorney General Ken Paxton sued Netflix under the Texas Deceptive Trade Practices Act. The complaint alleges Netflix collects user data without consent and uses autoplay to create continuous viewing intended to keep users, including children, watching for extended periods. The suit claims Netflix operates “surveillance machinery” that collects about 5 petabytes of user-behavior logs daily and processes more than 10 million events per second for internal microservices. It also alleges Netflix merges on-platform user data with off-platform information from ad-tech partners, including Google Display & Video 360 and The Trade Desk. Texas seeks an order to purge unlawfully collected data, bar targeted advertising without explicit consent, and impose civil fines up to $10,000 per violation. Netflix denies the allegations and calls the suit meritless.
#consumer-protection #digital-privacy #data-collection #streaming-platforms #children-and-online-safety
Read at TNW | Netflix
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