"Meta Platforms said on Wednesday it would begin using people's interactions with its generative AI tools to personalize content and advertising across its apps such as Facebook and Instagram starting on December 16. Users will be notified of the changes from October 7 and they will not have an option to opt out, the social media giant said, though the update applies only to those who use Meta AI."
"When people have conversations with Meta AI about more sensitive topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, Meta will not use those topics to show them ads, it said. The rollout will begin in most regions on December 16 and expand over time, excluding the UK, the European Union and South Korea. Meta AI now has 1 billion monthly active users across the company's family of apps."
Meta will begin using users' interactions with its generative AI to personalize content and advertising across Facebook, Instagram and other apps starting December 16. Users will be notified from October 7 and will not be able to opt out; the change applies only to users of Meta AI. Interaction data from voice or text will join existing signals like likes and follows to shape recommendations for Reels, feeds and ads. Sensitive topics—religion, sexual orientation, political views, health, race or ethnicity—will not be used to target ads. The rollout excludes the UK, EU and South Korea, and Meta AI has 1 billion monthly active users.
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