"Meta has been working to address this, with new elements such as facial ID scanning for high-profile users, in order to detect unauthorised use of their image. And now, Meta is filing lawsuits against three scam groups to combat this practice: Brazil-based Vitor Lourenco de Souza and Milena Luciani Sanchez, who used altered images and voices of celebrities to promote fraudulent healthcare products."
"Brazil-based B&B Suplementos e Cosmeticos Ltda. (Brites Corp), Brites Academia de Treinamento Ltda., Daniel de Brites Macieira Cordeiro, and Jose Victor de Brites Chaves de Araujo, which took part in a scam operation that used deepfakes of a prominent physician to advertise healthcare products without regulatory approval and sold courses teaching the same tactics."
"Meta could be hoping any legal penalties handed down in each case will establish a tougher legal precedent for celeb-bait scams. These actions could also act as an expanded deterrent for others. On another front, Meta is filing a lawsuit against a Vietnam-based group for cloaking scams, which aim to restrict Meta's ad review systems."
Meta announced legal actions against multiple scam operations targeting users through celebrity-bait schemes and fraudulent endorsements. The company is suing Brazil-based individuals and companies that used altered images and voices of celebrities to promote fake healthcare products and courses, a China-based firm that deployed celebrity-bait ads for investment fraud schemes targeting US and Japan users, and a Vietnam-based group conducting cloaking scams. Additionally, Meta issued cease-and-desist letters to eight former Business Partners offering abusive services. These enforcement efforts complement Meta's technological defenses, including facial ID scanning for high-profile users to detect unauthorized image use. The legal actions aim to establish precedent, deter scammers, and strengthen user protection against fraudulent schemes.
Read at www.socialmediatoday.com
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