
"On Friday, Meta announced that it would introduce ad-free options for U.K. users in the coming weeks. The subscriptions will cost £2.99 per month on the web or £3.99 on iOS and Android for a user's first Meta account. If a user's Facebook and Instagram accounts are linked, only one monthly fee is required. Users who do not subscribe can continue to use the platforms for free, but will continue to see targeted ads."
""This will give people based in the UK the choice between continuing to use Facebook and Instagram for free with personalised ads, or subscribing to stop seeing ads," Meta says in a blog post. The company says it will notify all Facebook and Instagram users in the UK over the age of 18 that the subscription option is available. When a user subscribes to the plan, Meta says their personal information will no longer be used for advertising."
Meta will offer an ad-free subscription for Facebook and Instagram users in the U.K. priced at £2.99 per month on the web and £3.99 on iOS and Android for a user's first account, up to $5.36 monthly. Linked Facebook and Instagram accounts require a single monthly fee. Non-subscribers can continue using the platforms free with targeted ads. Subscribers will not see ads and their personal data will not be used for advertising. Meta will notify UK users aged 18 and over about the option. The paid tier follows a privacy lawsuit and regulatory support for objections to targeted advertising.
Read at PetaPixel
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