"The legislation, known as the Massachusetts Data Privacy Act ( S.2619), creates new rights for consumers, including the ability to know what data companies collect about them and to opt out of having their data sold for targeted advertising. Under the proposed law, companies can only collect data that is "reasonably necessary" to provide their product or service. For certain types of sensitive data, such as health care data and GPS location information, companies can only collect information if it is "strictly necessary.""
"The Massachusetts Senate unanimously passed a landmark data privacy bill that would give residents strong new protections over how their personal information is collected, used, and sold. Lawmakers said the measure would make Massachusetts among the states with "the strongest data privacy laws in the country." "When Massachusetts residents' personal information is being offered up for sale to the tech billionaire with the highest bid, it is imperative that we act decisively to protect individuals and families," Senate President Karen E. Spilka said in a news release."
Massachusetts' new Data Privacy Act (S.2619) grants consumers rights to know what data companies collect and to opt out of having data sold for targeted advertising. Companies may collect only data reasonably necessary to provide a product or service, and may collect sensitive categories such as health care and GPS location only when strictly necessary. The law bans sale of sensitive data, including health records, biometric identifiers, religious affiliation, immigration status, sexual orientation, and information from minors. Transfers of sensitive data require affirmative consumer consent. The law imposes stricter consent and limitation standards on businesses handling personal information.
Read at Boston.com
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