Smart TVs utilize automatic content recognition (ACR), a technology that tracks and gathers data on viewer preferences to deliver targeted advertisements. ACR operates by continuously capturing screenshots of content displayed on the screen, identifying programs from various sources, and transmitting this data to a centralized database. In 2022 alone, advertisers spent an estimated $18.6 billion on smart TV advertising, reflecting the technology's growing importance. While useful for marketers, this data collection raises significant privacy concerns regarding personal information leakage and potential exploitation of sensitive data.
Smart TVs use automatic content recognition (ACR) to gather viewing data, which helps advertisers deliver highly targeted ads, raising privacy concerns.
Advertisers spent an estimated $18.6 billion on smart TV ads in 2022, with increasing investment as tracking technology evolves.
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