"The Federal Trade Commission (FTC) has filed a complaint against social app Sendit and its CEO Hunter Rice, alleging that the company unlawfully harvested children's data, misled users about privacy protections, and violated federal children's privacy law. The complaint, lodged in the U.S. District Court for the Central District of California, accuses the app's parent company, Iconic Hearts, of building its business on deceptive practices while targeting one of the most vulnerable demographics online: children under 13."
"According to the FTC's complaint, Sendit-an app that integrates with Snapchat and Instagram and allows users to ask anonymous questions and play interactive games-has been downloaded more than 30 million times. Its youthful user base, the agency said, was no accident. The app allegedly positioned itself as a fun, social environment for teenagers while simultaneously tracking their activity, collecting identifiers, and using the data for targeted advertising without parental consent."
The FTC filed a complaint in federal court alleging that Sendit and parent company Iconic Hearts collected personal information from children under 13 without verifiable parental consent as required by COPPA. The agency alleges internal communications showed executives knew users included children as young as 11 while the app collected device identifiers, IP addresses, and usage patterns. Sendit integrated with Snapchat and Instagram, amassed over 30 million downloads, and allegedly monetized collected data through third-party ad networks. The filing seeks enforcement for deceptive privacy practices and unauthorized collection and use of children's data.
Read at The Cyber Express
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