"The Federal Trade Commission (FTC) filed a complaint against Sendit, an anonymous question app that became popular with Gen Z and younger, for unlawfully collecting children's data, deceiving users about who sent them messages, and tricking users into buying memberships. On Sendit, users - who are mostly teens - can send each other anonymous questions via integrations with Instagram, TikTok, or Snapchat."
"By the following year, TechCrunch reporting found that the newer anonymous question apps, like Sendit and LMK, were misleading users with fake messages, then offering in-app purchases to reveal who sent the messages. This reporting was echoed in the FTC's complaint, which stated that Sendit sent users fake, provocative messages (like "would you ever get with me?" or "have you done drugs?")."
The FTC filed a complaint against Sendit for unlawfully collecting children's data, deceiving users about who sent them anonymous messages, and misleading users into purchasing memberships. Sendit integrated with Instagram, TikTok, and Snapchat and attracted mostly teen users. YOLO and LMK were previously suspended on Snapchat in 2021 amid a lawsuit linked to a child's suicide, after which Sendit gained about 3.5 million downloads. TechCrunch reported that newer anonymous-question apps misled users with fake messages and then offered in-app purchases to reveal senders. Sendit allegedly sent provocative fake messages and sold a $9.99 Diamond Membership presented unclearly as a recurring weekly charge. The FTC cited over 116,000 users reporting they were under 13 in 2022 and alleged the company failed to notify parents or obtain COPPA consent.
Read at TechCrunch
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