"The 2024 election wasn't decided by TV ads or campaign rallies. Nope. Podcast studios won the election. Or lost it. Depending on your persuasion. Podcasts are redefining media trust in our national (and global) landscape. By Election Day, Donald Trump's three-hour conversation with Joe Rogan had racked up over 40 million views¹. That's insane. Kamala Harris? She declined the invitation². That decision might have cost her the presidency."
"Sixty-five percent of podcast listeners trust their favorite hosts more than any other media personality³. That goes for audio and video podcasts. That distinction isn't quite as important as it usually is. That's not a bug-it's a feature. While CNN and Fox News scream at each other, podcast hosts are having real conversations. Remember when Jon Stewart crushed CNN's Crossfire in a single appearance? It didn't stick. They're doing some version of that with shows like The Five and CNN's round table discussions."
Podcasts determined the outcome of the 2024 election by creating trust-based, intimate media spaces where long-form conversations swayed mass audiences. Donald Trump’s three-hour conversation with Joe Rogan amassed over 40 million views, while Kamala Harris declined similar exposure, a decision framed as costly. Podcast listeners report 65% trust in favorite hosts over other media personalities, blurring audio/video distinctions and transforming authenticity into political advantage. The Pentagon recognized this shift by expanding media access to new media outlets and independent journalists. Cable adversarial formats contrast with podcast hosts’ extended dialogues that reshape political influence and media consumption.
Read at Discover the Best Podcasts | Discover Pods
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