"Abby has a rare blend of experience: she came up through agency SEO, moved into product at Scribd, and now runs SEO in a true product operating model at Upwork, with an engineering team, a roadmap, and a steady drumbeat of experiments."
"This session was about the system. How Abby picks what matters, writes it up so teams can ship, runs tests that stand up to scrutiny, and keeps growth moving even as the SERPs shift underneath us."
"SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it."
Abby Gleason leads SEO as a product operating model with an engineering team, a roadmap, and ongoing experiments. Experience spans agency SEO, product work at Scribd, and current responsibility for SEO at Upwork. The focus centers on how to build a system: selecting what matters, writing plans so teams can execute, and running tests that withstand scrutiny. Growth is maintained through continuous experimentation even as search engine results pages shift. The approach emphasizes moving from prediction to discovery by validating changes through experiments and iterating based on results.
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