""To give people low-pressure ways to connect with friends, we're testing an app called Instants to share casual photos and videos in the moment.""
""Unlike Instagram, which is about curated, polished content, Instants is designed for quick, real-life snapshots.""
""The app borrows ideas from social platforms like Snapchat, Locket, and BeReal, as it focuses on authentic and ephemeral content.""
Instagram is testing a new image-sharing app named Instants in Spain and Italy. The app allows users to share disappearing photos that can be viewed once and last for 24 hours. Users capture photos with a single tap using the in-app camera, with no editing allowed. Instants emphasizes authentic, quick snapshots, contrasting with Instagram's polished content. Users can share Instants with mutual followers or Close Friends. The app aims to provide low-pressure ways to connect and respond to competition in ephemeral sharing.
Read at TechCrunch
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