When Cars bring people together When Cars bring people together

Lake Como becomes a weekend meeting point for car collectors, designers, celebrities, and enthusiasts during the Concorso d’Eleganza Villa d’Este. The event blends classic cars with lakefront luxury and includes the premiere of the Vision BMW ALPINA. The opening evening at Villa d’Este features live music across the water and a first reveal of the concept car, characterized by a soft coupé roofline and understated detailing. A key design element is a signature side line inspired by skiing legend Franz Klammer, referencing the motion of skis cutting through snow and symbolizing precision, motion, and elegance. The atmosphere emphasizes enthusiasm, kindness, and passion, alongside creative expression through displayed artworks and personal inspiration from Pierce Brosnan.

"During this year's Concorso d'Eleganza Villa d'Este, the mix of classic cars, lakefront and curated luxury returned this time with the premiere of the Vision BMW ALPINA. The opening evening at the historic Villa d'Este set the tone. As live music played across the water and guests gathered along the terrace, the new concept car was revealed for the first time. The silhouette, soft coupé roofline and understated detailing felt intentionally quiet."

"One particularly meaningful feature is the signature side line inspired by skiing legend Franz Klammer, the Austrian Olympic champion from 1976. Originally introduced by ALPINA in the 1970s, the flowing line references the movement of skis cutting through snow, a subtle nod to precision, motion and elegance. It represents what modern luxury increasingly feels like today: silent luxury."

"You could feel that many of the people there had turned their passion into their profession. One of them was guest and brand ambassador Paris Brosnan, who had travelled with BMW from Cannes to Italy for the event. During our conversation, he made one thing very clear: kindness and passion matter most to him. Most conversations with him drifted toward creativity, his art and personal expression."

"Several of his own artworks were displayed during the Concorso d'Eleganza. He also spoke about how his father, Pierce Brosnan, inspired his relationship with art from an early age. According to Paris, his father has been painting since the 1980s. At first, Paris resisted art. It felt too strict, too controlled. He thought there was only one right way to do it."

Read at Sleek Magazine