gustaf westman's spiral baguette holder carries a loaf of bread like a handbag

Gustaf Westman's spiral baguette holder, part of his quirky camping gear collection, will be presented at a Parisian pop-up from June 28th to 29th. This summer, Westman is transforming private homes across Europe into immersive, lively installations to showcase his vibrant designs. Guests are invited to experience these curated spaces filled with his playful objects, fostering a connection between the designer and the visitors, and creating an engaging atmosphere reminiscent of being in a friend's home.

"It feels like a genuine way to display the pieces. That's how they should be seen," he says. It's also a time when he and the visitors can connect, a meeting of all sorts of fun among the living and non-living."

"The playful accessory also continues his pink fest from his camping gear collection for the pink that carries a loaf of bread anywhere like a handbag."

Read at designboom | architecture & design magazine