A Louis Vuitton monogram, created in 1896 to prevent copying of distinctive trunks, has become one of the most counterfeited logos worldwide. The brand has continually reinvented the motif through multiscale, multicolour remixes on waterproofed canvas. For a milestone anniversary, a variation called Monogram Origine connects to an earlier sketchy monogram line on rough canvas. The new-old canvas is shaped into a throwback Speedy silhouette traced to 1930, when it was called Express. Audrey Hepburn later requested a smaller 30cm Express, leading to the Speedy. A 20cm version is now offered for increasingly small daily needs.
"Invented in 1896 and printed on waterproofed canvas, that motif was, ironically, originally intended to thwart endemic copying of the checkered and striped trunks that had hitherto been its hallmarks. In the ensuing 130 years, that monogram has become probably the most counterfeited logo on the planet - and includes a raft of multiscale, multicolour remixes devised by Vuitton itself, constantly reinventing the LV-pocked canvas afresh."
"For this milestone birthday, the house created a variation it calls Monogram Origine - which connects with the sketchy iteration of the monogram, like an original line-drawing on rough canvas. Here, that new-old canvas is crafted into a throwback shape, the Speedy, a silhouette tracing its origins back to 1930, when it was called 'Express' and epitomised a world newly on the move."
"In the 60s, Audrey Hepburn requested for the 30cm Express to be shrunk by a couple of inches, and the Speedy was born. Today, with our daily needs becoming ever more diminutive, it is offered in a dinky 20cm version . Good things, small packages, yadda yadda."
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