"Baby naming is big business. In the pre-internet days, there were books filled with names and their origins and meanings. Then perhaps driven by '80s babies who remember what it's like to be in a homeroom with two other Jennifers, lists of names became popular online. These days, parents turn to social media, apps and even baby name consultants to help them choose the perfect name for their little one."
"From *NSYNC, the name Lance climbed 115 spots in the most popular boy names, and Howie from Backstreet Boys jumped 299 spots. Even K-pop fans are getting in on the action. BTS's Jin is up 699 spots while Seventeen's Jun is up 1,397. The "quintessential" boy band name, however, is Nick. "Not only is there Nick Carter of the Backstreet Boys, but also Nick Lachey of 98 Degrees and Nick Jonas of the Jonas Brothers. Collectively, they've booste"
Baby naming has become a significant industry, evolving from printed name books to online lists, social media, apps and professional consultants. Parents are placing more emphasis on selecting names that will age well and carry meaningful resonance. Social media accelerates the spread of naming preferences and heightens awareness of popularity. Five naming experts noted multiple emerging trends for 2026. Nostalgia for Y2K and 1990s boy bands has boosted names tied to those groups. Data show Lance, Howie, Jin and Jun rising sharply in rank, and Nick appears as a standout, linked to multiple band figures.
Read at TODAY.com
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