"Adult fans of Lego, known as AFOLs, have become a massive part of the toy company's success over the last decade. Adults have more money than kids, are more likely to be suckered in by nostalgia, and are willing to spend a lot of cash on something that just sits on a shelf or hangs on a wall."
"Legos are cool! Okay, look, I know this is going to sound pedantic and annoying, but please stop saying or writing 'Legos.' Lego is a singular noun, never pluralized. If you mean Lego bricks or pieces, say that. There is never, ever, ever a reason to say 'Legos.'"
"Yes. It is. There's no getting around it. In fact, it's getting more expensive, even. But there are some bright spots, like the incredibly affordable and amazing Game Boy set that came out last year. Still, there's no denying it's a pricey hobby."
"Hey now, some of these sets are explicitly not designed for kids. Like the Star Wars Ultimate Collector Series of very pricey and massive sets based on ships and other gear from the franchise. There are also Lego flowers and art pieces that are meant to be built and then displayed, not played with by kids."
Adult fans of Lego, referred to as AFOLs, play a crucial role in the company's success. They possess disposable income and nostalgia, making them willing to invest in Lego products. Common misconceptions about adult Lego fans include the pluralization of 'Lego' and the perception that Lego is solely a children's toy. Many sets are designed for adults, focusing on display rather than play. The rising costs of Lego sets are acknowledged, but fans appreciate the quality and creativity of certain affordable sets.
Read at Kotaku
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