"YouTube is giving more creators a way to test how different titles perform on their videos. After rolling out the ability to test and compare video titles to a "small percentage" of creators in July, YouTube has now expanded the too l in YouTube Studio to "all creators with access to advanced features," making it easier to pick the best titles for attracting viewers."
"This expansion builds on an existing tool in YouTube Studio that allows users to test the performance of various video thumbnails. Creators can now upload up to three titles or a combination of titles and thumbnails on videos, with YouTube testing those options evenly across viewers for up to two weeks to assess which combination earns the highest watch time."
"Combinations that drive the most watch time will be labeled as the "winner" and then be automatically applied to the final video. If the test results are inconclusive, the first title and thumbnail combination that was uploaded by the user will be applied as default. YouTube says that creatives can also choose to ignore the results from these tests and manually select the video thumbnail and title of their choosing."
YouTube expanded title testing in YouTube Studio to all creators with access to advanced features, enabling easier selection of titles that attract viewers. The tool builds on an existing thumbnail test and allows creators to upload up to three titles or combinations of titles and thumbnails. YouTube evenly tests those options across viewers for up to two weeks to measure which combination generates the most watch time. The winning combination is automatically applied to the video; if results are inconclusive, the first uploaded combination becomes the default. Creators may ignore test results and choose thumbnails and titles manually. The feature is desktop-only and excludes mature or Made for Kids videos.
Read at The Verge
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