"Your traffic is about to tank. Maybe it already has. If you're a business owner who generates leads online, you've probably noticed something is off. Your rankings haven't changed but your clicks have dropped. You're doing everything right and getting worse results. It's not just you. Julian Goldie is an SEO entrepreneur and online educator who founded and runs the SEO agency Goldie Agency. With over 300,000 YouTube subscribers, he helps business owners adapt to algorithm changes."
"While your site might get less traffic, if Google references your website as its primary source, you'll quickly build a reputation. If it mentions your brand in its summary; you win. "If people see your content in AI overviews, they become aware of your brand. They might not click today, but they'll remember you. Next time they need something, they'll search for you directly," Golide explains. And branded search is how you win in 2026."
AI overviews now appear in roughly 58 percent of informational searches, and about 60 percent of those searches end without any click to a website. Websites can rank highly yet receive zero traffic because Google extracts and displays answers directly. Major publishers accuse Google of taking content without compensation, calling it theft. If Google cites a website as the primary source in its AI summary, the brand gains awareness and reputation despite lower immediate clicks. Building branded search visibility becomes essential for regaining direct traffic and leads as search behavior shifts toward AI-driven summaries in 2026.
Read at www.forbes.com
Unable to calculate read time
Collection
[
|
...
]