"Technologists and venture capitalists have long believed that one of the great hopes for artificial intelligence is its ability to level the playing field for small businesses. Many have claimed that AI tools across various areas will help small businesses focus more on product development and quality, and less on other operational demands. For startups, there is hope that AI tools will allow them to accelerate growth, moving from a seed round to a Series B or C depending on their industry."
"There are several applications for artificial intelligence in small businesses. In fact, they mirror those of large companies: improving efficiency, reducing costs, and leveraging the cloud-based, no-code nature of major AI software. In addition, AI promises to automate marketing processes, improve sales lead generation, and transform accounting practices. Today, most small businesses with an online presence use Google Ads to market their products or services."
Artificial intelligence can level the playing field for small businesses by enabling faster product development, better quality focus, and reduced operational demands. AI tools offer applications similar to those used by large firms, including improved efficiency, cost reduction, and cloud-based no-code capabilities. AI can automate marketing, enhance lead generation, and transform accounting. Many small businesses use Google Ads to promote products and services via auction-based placements across search, YouTube, Maps, and shopping. The Google Ads system can be difficult to manage, leading some small businesses to overpay, mis-target ads, and lose money.
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