"When people talk about the creator economy today, they are talking about one of the fastest-growing parts of the digital world. Individuals from every continent now make their living online by producing videos, writing newsletters, selling courses and hosting communities. What once looked like a side hustle for a few internet stars has turned into a global business. The creator economy has expanded quickly in recent years."
"Some estimates put the global creator economy market size at about $203.6 billion in 2024, with projections suggesting it could grow far beyond that over the next decade. Much of that momentum is being fueled by new monetization models and the rapid spread of artificial intelligence tools that make content easier to produce and distribute."
"AI is now woven into almost every part of the creator workflow. Tools that edit videos, generate captions, translate content, or repurpose long videos into short clips are widely available. A recent survey by Adobe revealed that roughly 86% of global content creators already use generative AI in some form, and many say it helps them create content they would not have been able to produce on their own."
Creators worldwide now earn incomes by producing videos, newsletters, courses and communities, making the creator economy a fast-growing global business. Market estimates value the creator economy at about $203.6 billion in 2024 with projections of further growth. AI tools are integrated across workflows, from editing and captioning to translation and repurposing long videos into short clips, and roughly 86% of creators use generative AI. These tools lower production costs and enable new monetization models, but widespread access raises competition, risks interchangeability, and shifts power, ownership and the nature of creative work.
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