"As a reminder, I covered a number of unconfirmed Google search ranking updates including the January 21st, January 15th, January 12th and January 6th. Prior to that, we had the Google December 2025 core update kick off on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET. It had two spikes, one on December 13th and the other on December 20th."
"Totally dead today... No traffic, no AdSense revenue, no nothing :( Very bad January. Is anyone else seeing crazy ups and downs? I'm seeing the average position in Google Search Console yo-yo. Everything is bad so far in January. Rankings and traffic are terrible (so called core update was small bump that is fizzling out and was too small anyway). Ad revenue is fantastically poor too."
A December 2025 core update ran from December 11 to December 29 with notable spikes on December 13 and December 20. Multiple unconfirmed ranking shifts occurred in January, notably around January 6, 12, 15 and 21. Major SEO tracking tools, including SimilarWeb, Accuranker, Advanced Web Rankings, Wiredboard's aggregator, Data For SEO, CognitiveSEO and SEO Chatter, are reporting heated volatility. Webmaster forums and comments report dramatic traffic declines, sharp AdSense revenue losses, fluctuating average positions in Google Search Console and apparent mismatches in query intent. Some publishers report traffic drops near 90 percent and ad revenue drops near 98 percent while rankings remain largely unchanged. The volatility continues through late January.
Read at Search Engine Roundtable
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