"It was a heated weekend, the Google Search ranking volatility was pretty heated and there was a lot of chatter within the SEO industry. Not all the tools are showing big swings but many are. And everyone is asking, what happened with Google confirming core updates - is that over? All this volatility is going on while we have huge delays with Search Console reporting for the past couple of weeks."
"As a reminder, the last time we reported on Google ranking volatility was December 3rd and 4th. Then we covered one right before Thanksgiving and that one was a very big one. Then before that was November 20th and then November 12th and then before that with what I called the Movember update around November 8th and the Halloween update and then between October 15th to 17th and then on October 7/8th."
"Further drop in traffic from Google today. Other SEs are really taking share in my different analytics tools. Too much if you look at the marketshare of SEs in general. Really going downhill overall even further, unbelievable. Down to 25%. Amazon sales up another 80%. Something's happened ... Like many others I see all sorts of email garbage every day BUT this weekend Saturday had 2, Sunday 0 and so far after 11 hours, Monday 2. Anyone else?"
Google Search ranking volatility surged over the weekend, producing notable movement across several monitoring tools while others showed smaller swings. Search Console reporting experienced substantial delays spanning weeks, complicating timely analysis. Google has reduced confirmations of core updates, interrupting the pattern of frequent declared core updates earlier in the year. Multiple previous volatility instances were documented across October to early December, indicating sustained turbulence. SEO professionals reported decreases in organic traffic, shifts in market share to other search engines, and anecdotal increases in competitor sales. Forum posts also described irregular email patterns and intermittent brief recoveries followed by renewed collapses in rankings.
Read at Search Engine Roundtable
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