"The last time I reported on Google ranking volatility was on October 7/8th and to be honest, there has been a lot less chatter since Google turned off the ability to see 100 results per page and the tools began to recalibrate. But that being said, SEOs can tell, outside of these tools, when there is a ranking adjustment and it seems there was a significant one around October 16th."
"Also, we are well due a core update, I mean, so much for the promise of more core update, more often in 2025. We only had two confirmed ones in 2025 and we are at the end of October now. I guess Google can squeeze in another two core updates, but that would not equal more core updates in 2025. Anyway, there is a nice amount of chatter at WebmasterWorld, some chatter at Local Search Forum and some on this site."
"Visitor numbers on my news site have fallen to an all-time low this week. Google simply isn't updating the news feed and is only showing articles that are weeks old in my topic. Normal searches are generating virtually no clicks anymore... it's just frustrating, especially because you can see that the only sites that are working are the really big publishers. I'm slowly starting to believe that the internet is finished and that it doesn't matter what we do."
There may have been an unconfirmed Google search ranking update between October 15 and October 18, with the bulk of volatility around October 16. SEOs noticed fewer signals from ranking tools after Google disabled the 100-results-per-page view, causing recalibration. Only two core updates occurred in 2025 so far, leaving expectations unmet for more frequent core updates. Community forums like WebmasterWorld and Local Search Forum reported increased chatter around October 17. Several site owners reported dramatic traffic declines, outdated news feeds, clicks concentrated to large publishers, possible mid-week rollbacks, bot traffic spikes, and suspicious individual URL visits from foreign IP addresses.
Read at Search Engine Roundtable
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