Google Adds Adult Consideration Property To Merchant Listing and Product Variant Markup
Briefly

Google Adds Adult Consideration Property To Merchant Listing and Product Variant Markup
Google added the hasAdultConsideration property to Merchant listing and Product variant structured data documentation and officially supports it as a recommended property for Google Search. The property provides parity with the Merchant Center feed specification for the adult property. It indicates that a product is designated as adult-oriented, such as when it contains nudity or sexual content. Products labeled this way can be eligible for Shopping ads and free listings, but they are subject to age- and country-based restrictions. Labeling helps Google apply those restrictions and show legally compliant content. Google Search supports only the value https://schema.org/SexualContentConsideration for this property.
"Google added the hasAdultConsideration property to the Merchant listing and Product variant documentation, and it is now officially supported and listed as a recommended property for both Merchant listing and Product variant structured data with Google Search. Google said, "This property brings parity with the Merchant Center feed specification for the adult property.""
"It is called "hasAdultConsideration" and reads: AdultOrientedEnumeration Indicates that the product is designated as adult-oriented for example, because it contains nudity or sexual content. If you sell products that are considered adult-oriented according to Google's adult-oriented content policy, you must use this property to label them as adult-oriented."
"While these products are eligible to be shown in Shopping ads and free listings, they are subject to age- and country-based restrictions. Labelling them ensures that Google can apply these restrictions and show appropriate and legally compliant content to people shopping online. While schema.org defines multiple values for AdultOrientedEnumeration, Google Search only supports the value https://schema.org/SexualContentConsideration for this property."
Read at Search Engine Roundtable
Unable to calculate read time
[
|
]