"When these backlinks come from high-quality and reputable sites, Google sees them as endorsements of your own content and ranks your pages higher in search results. While Google has stated that backlinks aren't important to ranking content as they used to be, all of the SEO experts I know, including myself, disagree. Backlinks are a powerful tactic in your SEO arsenal, and the highest-ranking competitive sites have a solid history of high-quality backlinks."
"Even if you have fantastic content that gives your readers exactly what they're looking for, Google won't know how fantastic your content is unless someone else vouches for it. That's why the quality of the backlinks you acquire is extremely important. The more popular and reputable the site that links to your content, the more that link will boost your SEO."
Backlinks are external endorsements that signal credibility to search engines; links from high-quality, reputable sites boost page rankings. Google has suggested backlinks are less influential than before, but experienced SEO professionals maintain that backlinks remain a powerful ranking factor for competitive sites. Effective link-building centers on earning links from popular and reputable domains and often begins by auditing competitors to find missed opportunities and pages to outproduce. Link-building demands consistent, labor-intensive outreach and content creation. Link authority accumulates over time, so ongoing efforts and a strategy focused on quality links yield stronger search visibility and reputation.
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