"Are you ready to transform your current training courses into dynamic, memorable learning experiences? Buying an LMS for associations is only the beginning. If you want to launch impactful educational programs for members, partners, and the public, you need to know how to make the most of your new tech addition. Who Should Check Out This Guide? This guide is written from practical experience and is ideal for any association that wants to maximize its LMS and expand its brand influence."
"It compares the traditional internal employee training model that centers on mandatory L&D versus the new approach for association training that's all about learners wanting to participate. Every chapter includes real-world examples and best practices that can help you build eLearning courses that are engaging and meaningful, which translates into higher revenue for your organization. Whether you're a learning manager, non-dues revenue strategist, or content developer, this is an essential read."
Buying an LMS is only the beginning; associations must transform training into dynamic, memorable learning experiences for members, partners, and the public. Successful association learning shifts from mandatory, internal employee training to voluntary, learner-driven engagement that attracts participation. Self-paced, monetizable courses enable scalable global reach and generate non-dues revenue while expanding brand influence. Six design principles—focused on engagement, relevance, accessibility, assessment, marketing, and scalability—support effective eLearning. Real-world examples and best practices illustrate how to apply those principles to build meaningful courses. Cost-effective marketing and strategic packaging increase enrollment and industry influence.
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