Kiss the Ground has introduced its Regenerative Purchasing Guides to aid health-conscious consumers in navigating the confusing world of food labels. Despite a surge in interest in sustainability, many shoppers remain uncertain about the meanings of various certifications. A recent survey from the nonprofit shows high consumer concern for health, yet a reliance on vague marketing terms over certified labels. The guides aim to clarify food label meanings, highlight regenerative brands, and promote mindful purchasing. Plans for future guides include categories beyond food, reinforcing the organization’s commitment to raising awareness about regenerative agriculture.
"Our shopping habits are a direct reflection of our values, yet the modern grocery aisle can feel overwhelming. These guides were created to cut through the noise."
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