"In the summer of 2024, I finally signed up to Costco myself, joining the 2.5 million other millennials and Gen-Zers who have decided it's the newest "hottest club." In an earnings call at the end of last month, Costco's CFO Gary Millerchip said nearly half of the wholesaler's new members between June and August were under 40. He credited Costco's online sign-up option as a key driver."
"I now live in New York City and, after joining Costco, assumed I would order products online, but that was before I learned there was a Costco in Manhattan. I couldn't quite grasp the concept of a Costco - which are more common in suburban areas - in the city: How could you transport the giant bulk items without a car? I also wanted to know if a New York City Costco is the same as the suburban Costco I've visited in the past."
A new Costco membership was obtained in 2024, followed by visits to an East Harlem Manhattan location and a Westbury suburban store about 33 miles outside New York City. Nearly half of Costco's new members between June and August were under 40, and online sign-up options accelerated younger enrollments. Urban Costcos pose transportation challenges for bulk purchases for shoppers without cars. The Manhattan and suburban stores had similar layouts but differed in the items stocked. Visits in September 2024 compared product selection and shopping experiences across city and suburban settings.
Read at Business Insider
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