"It was hard to miss the civic spirit spilling out of Zohran Mamdani's New York City mayoral campaign. You could find his canvassers gathering at parks, playgrounds, and plazas; at 5:30 pm on weekdays or noon on weekends; huddled under the awnings of Dunkin' Donuts or lingering outside independent coffee shops; and in groups as small as pairs and as large as 150. Climbing up into walk-ups and entering apartment buildings, volunteers knocked on doors and engaged voters in conversations"
"A simple logic guided Mamdani's field operation: Political change begins with talking to your neighbors. Volunteers showed up everywhere: at Jummah Prayer, greeting congregants with voter registration forms and fliers; at farmers' markets in spring and fall; and holding signs along the New York City Marathon route the weekend before the election. Across more than 5,700 canvassing shifts in 243 neighborhoods, volunteers offered residents a proximate face to the movement, built trust with other New Yorkers, and trained new spokespeople"
Zohran Mamdani's New York mayoral campaign relied on intensive grassroots outreach through canvassing, events, and volunteer mobilization across the city's neighborhoods. Volunteers held more than 5,700 canvassing shifts in 243 neighborhoods, knocked 3.1 million doors, made 4.5 million calls, and sent 2.7 million texts while more than 100,000 people volunteered. The campaign organized diverse public activities — a scavenger hunt, a borough-spanning soccer tournament, document-shredding drives, DIY merch nights, and informal socials — to build local trust, train spokespeople, and present political participation as accessible and community-driven with an affordability-focused platform.
Read at The Nation
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