"Slickly edited, the video mentions Mr. Adams's indictment and the policies of former Gov. Andrew M. Cuomo. It lays out the campaign's three signature policy proposals: fast and free buses, free child care, and freezing the rent for rent-stabilized tenants. Carrying a microphone in one hand and a water bottle in the other, Mr. Mamdani records a video while running the New York City Marathon in a black T-shirt reading Eric Adams Raised My Rent!"
"The campaign's first viral moment comes after President Trump wins a second term. Mr. Mamdani films a video interviewing voters at Fordham Road in the Bronx and Hillside Avenue in Queens, two areas that swung significantly toward Mr. Trump. With simple questions, Mr. Mamdani captures the frustrations that animate his campaign. Hundreds of volunteers join the first town hall gathering hosted by Mr. Mamdani and the New York City chapter of the Democratic Socialists of America."
Mr. Mamdani launches a video-driven campaign emphasizing fast and free buses, free child care, and freezing rent for rent-stabilized tenants. He creates viral content through public stunts such as running the New York City Marathon and diving into Coney Island on New Year's Day. He films interviews in Bronx and Queens neighborhoods that swung toward President Trump to surface voter frustrations. He secures grassroots backing from the local Democratic Socialists of America, mobilizes hundreds of volunteers and canvassers, and proposes five city-owned grocery stores to address the rising cost of living and vendor permitting burdens.
Read at www.nytimes.com
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