"NBC is back in the NBA business after 23 years, carrying up to 100 regular season games on the broadcast network and its Peacock streaming platform. The network will carry a prime time game Tuesdays starting this week and Sundays as of Feb. 1. NBCUniversal's Telemundo will carry 12 of the Sunday night NBA games in Spanish. Peacock will exclusively stream up to three games nationally Mondays. NBC is also the new home for the NBA's All-Star weekend, set for February in Los Angeles."
"NBA Commissioner Adam Silver said in an interview that the league's move to NBC is more of a homecoming than a transition. "A lot of the DNA is still in place," Silver said. "Many of the producers we worked with 20-plus years ago are still with the organization. In some ways we're able to pick up where we left off." The network is leaning into its heritage as the home of the league from 1990 to 2002, when Michael Jordan led the Chicago Bulls."
An 11-year, $77-billion media rights deal reshuffles NBA broadcast distribution beginning in 2025-26. TNT will no longer carry league games after 36 years, while the studio show Inside the NBA moves intact to ESPN. NBC returns with up to 100 regular-season games across NBC and Peacock, new prime-time windows on Tuesdays and Sundays, Peacock-exclusive Monday games, and Telemundo Spanish broadcasts. Amazon Prime Video and Peacock secure major exclusive streaming packages, producing more nationally streamed-only games than ever. The agreement spreads marquee events across multiple platforms and shifts viewing habits toward streaming.
Read at Los Angeles Times
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