"Rub the Wall Street bull's balls. The tradition started as a joke, but the belief that something might bring you luck is powerful. Güven wanted to pay homage to this very shiny symbol of ambition as her company, Kalder, took on the world of corporate rewards points. Belief fuels execution."
"In exchange for a small processing fee, Kalder provided client companies with their own cash-back rewards points that customers could then use at other businesses partnered with Güven's firm. Consumers would get more perks from their purchases, and businesses would cultivate more customer loyalty - a win-win."
Gökçe Güven established Kalder, a fintech company based in lower Manhattan near Wall Street, which provides corporate rewards points services. The company allows client businesses to offer cash-back rewards that customers can redeem at partner businesses, creating mutual benefits through increased customer perks and business loyalty. Güven, who immigrated from Turkey and studied at UC Berkeley, became a 26-year-old CEO with $10.5 million in funding and Forbes 30 Under 30 recognition. She displayed luxury items including a $50,000 Audemars Piguet watch, symbolizing her success. Venture capital firms, including those focused on supporting female founders, invested in her company due to her software engineering background and entrepreneurial vision.
Read at Intelligencer
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