In the Season 11 premiere of 'Shark Tank,' John Sorial showcased TaDah Foods, a brand of frozen falafels and wraps inspired by his Egyptian heritage. Launched in April 2011, TaDah aims to offer convenient and authentic plant-based meals while also committing to charitable efforts by donating 25% of profits to non-profits. Sorial transitioned from a career in oil refining to pursue his passion for food. The sharks were impressed by his products and impressive sales figures, although concerns about production and equity distribution arose during the pitch.
Sorial's transition from a successful engineer to entrepreneur was fueled by a desire for fulfillment and a passion for Mediterranean cuisine, leading to the creation of TaDah Foods.
The TaDah brand not only aims to introduce authentic plant-based recipes but also prioritizes charitable giving, with 25% of profits directed to non-profit organizations.
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