Justin Bieber's Coachella set was deeply online in the best way
Briefly

Justin Bieber's Coachella set was deeply online in the best way
"Bieber opened a laptop, pulled up YouTube, and sang directly to it, creating an intimate atmosphere that felt like a journey through his past performances."
"The most striking moment came when the 32-year-old pulled up the grainy 2007 YouTube video of 12-year-old Justin singing 'So Sick' by Ne-Yo, a pivotal moment in his career."
"Bieber's performance was deeply meta, as he sang along with YouTube while it streamed his performance live to millions, bridging the gap between his past and present."
During his Coachella performance, Justin Bieber engaged the audience by streaming old YouTube clips of himself. He sang snippets from his early hits and interacted with the crowd, asking how far back they remembered him. A notable moment included him singing along to a 2007 video of himself at age 12, which contributed to his rise to fame. This performance highlighted the evolution of YouTube and its role in shaping artists' careers, creating a unique connection between past and present.
Read at Mashable
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