"Music Videos have started rolling out in beta today to Premium users across the US and Canada, offering not only official artist videos but also new formats like live performances and covers. Music Videos first arrived last year in 11 countries, but the United States wasn't one of them. The reason for that was simple - Spotify simply didn't have the rights."
"Here's how to access Music Videos. If you're a Premium subscriber in one of Spotify's beta markets, you can simply open a track (on TV, desktop, IOS and Android devices) and tap "Switch to video." The music video will then start playing where the song left off. To return to background listening, hit "Switch to audio." You can get a full-screen experience by turning your device to landscape mode."
"In discussing the benefits to artists, the company said early this year that "users who discover a song and then watch the music video on Spotify are 34 percent more likely to stream the song again the following week." In a job listing spotted by , Spotify said it planned to build a "best-in-class video experience to rival the biggest players, like YouTube or TikTok.""
Music Videos have started rolling out in beta to Premium users across the United States and Canada, bringing official artist videos plus live performances and covers. The US launch follows a recent deal with the National Music Publishers' Association that added video provisions and resolved prior rights issues. Premium users in beta markets can switch an open track to video on TV, desktop, iOS, and Android, and switch back to audio or use landscape for full-screen. The initial catalog began with thousands of videos and is expanding. Users who watch videos are more likely to re-stream songs, and Spotify aims to rival YouTube and TikTok with a best-in-class video experience.
Read at Engadget
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