"Deal terms were not disclosed, but Spotify confirmed to TechCrunch the acquisition is for both the WhoSampled team and database. (The company had only a handful of employees, per data on Pitchbook and LinkedIn, which both confirm around 10 staffers.) Launched in 2008, London-based WhoSampled offers an extensive database of songs, samples, covers, remixes, artists, and more. According to its website, it's now tracking more than 1.2 million songs and nearly 622,000 samples."
"In WhoSampled's announcement about the acquisition, the company said its standalone platform and brand would remain after the deal's closure, and it expected to offer some user-facing improvements as it becomes part of Spotify's larger business. For instance, the company said moderation times for submissions would be sped up, the site will be able to remove display ads in the weeks ahead, and its mobile apps will become free downloads with free subscriptions."
"Through our recent discussions with Spotify, it became clear that we share a strong belief in the power of musical context - and a vision for helping listeners go deeper into the songs they love, the post penned by the WhoSampled team reads. Spotify has shown a genuine commitment to our mission, and we couldn't have found a better home for WhoSampled, it stated."
Spotify acquired WhoSampled, purchasing the community-run database and joining the WhoSampled team and resources. Deal terms were not disclosed, and the WhoSampled staff numbered around 10 employees. Launched in 2008 and based in London, WhoSampled tracks more than 1.2 million songs and nearly 622,000 samples across songs, covers, remixes and artists. That dataset will power Spotify features including the SongDNA discovery tool. WhoSampled previously partnered with Spotify in 2016 to allow users to access playlists and saved tracks. WhoSampled will retain its standalone platform and brand while receiving improvements such as faster moderation, removal of display ads, and free mobile apps and subscriptions.
Read at TechCrunch
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