Scott Braun is stepping down as CEO of Hybe America to become an adviser while remaining the second-largest shareholder. His shift is part of a five-year plan following the sale of Ithaca Holdings to Hybe. Braun will continue guiding Hybe artists, including Katseye. He prepares to pursue new ventures reflecting his vision and philanthropic efforts. Bang Si-hyuk praised Braun’s leadership role in establishing Hybe's U.S. presence, emphasizing gratitude for his contributions and leadership.
Braun told staffers on a Monday call that he isn't going anywhere and will still help guide HYBE roster artists, according to The Hollywood Reporter, naming Katseye as one of the projects that Braun will still be involved in.
Braun's move was reportedly part of a five-year plan that began when Braun sold his Ithaca Holdings company to HYBE in 2021.
A press release only vaguely says his next steps will reflect his expansive cross-industry vision and proven ability to cultivate culture at scale while continuing a focus on his philanthropic efforts.
Bang praised Braun for his contributions in establishing Hybe's ambitious presence in the U.S. market, expressing gratitude for his leadership, instincts, and passion for artists.
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