"The Information Age has birthed the attention economy, an industry worth hundreds of billions of dollars anchored in keeping eyeballs firmly glued to screens, thus generating ad revenue. Every second spent clicking and scrolling through the trivial and/or sordid details of other people's lives, people that you will most likely never meet- celebrities, politicians, influencers- is another dollar in some already obscenely wealthy tech bro's wallet."
"You are a product, and you are being sold in a marketplace you have no share in. The irony of you reading this on some social media platform or music news aggregator site is not lost on me; nevertheless I hope this song might make you consider who and what you give your attention to. Fuck the clickbait, put down the phone, go live your life - it's waiting for you out in what's left of the real world."
Lamb of God released the stand-alone single 'Parasocial Christ' addressing addictive scrolling and the commodification of attention. The single follows the previous stand-alone release 'Sepsis' and coincides with a Spring 2026 North American tour announcement featuring Kublai Khan TX, Fit for an Autopsy, and Sanguisugabogg, with tickets on sale November 21 at 10 a.m. local via Ticketmaster. Lyrics describe the Information Age creating an attention economy worth hundreds of billions that keeps viewers glued to screens to generate advertising revenue. The song frames individuals as products sold in a marketplace they do not benefit from. A music video directed by Jon Vulpine depicts a man descending into madness.
Read at Consequence
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