"The makers of mobile apps designed to help shoppers identify and boycott American goods say they saw a surge of interest in Denmark and beyond after the recent flare-up in tensions over U.S. President Donald Trump's designs on Greenland. The creator of the "Made O'Meter" app, Ian Rosenfeldt, said he saw around 30,000 downloads of the free app in just three days at the height of the trans-Atlantic diplomatic crisis in late January out of more than 100,000 since it was launched in March."
""By using artificial intelligence, you can take an image of a product ... and it can make a deep dive to go out and find the correct information about the product in many levels," Rosenfeldt told The Associated Press during a demonstration at a Copenhagen grocery store. "This way, you have information that you can use to take decisions on what you think is right.""
Made O'Meter, created by Copenhagen-based digital marketer Ian Rosenfeldt, recorded more than 100,000 downloads since its March launch, including about 30,000 in three days during a late-January trans-Atlantic diplomatic crisis. Rosenfeldt developed the app after joining a Facebook group of Danes aiming to boycott U.S. goods and to provide practical tools beyond barcode scanners that often cannot show product origins. The app's latest version uses artificial intelligence to scan multiple products at once, recommend European-made alternatives, allow preferences such as 'No USA-owned brands' or 'Only EU-based brands,' and claims over 95% accuracy. Interest spiked again after heightened U.S. rhetoric about acquiring Greenland, a strategically important and mineral-rich Arctic territory.
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