"Do you remember when 2007 was dubbed "The year of mobile"? That was when Apple launched the iPhone and firmly established mobile as the secondary channel for online engagement, after the desktop. The company's approach was so revolutionary that, in today's world, the mobile experience has become the primary experience for brand and customer interaction. More people search for products and services on their phones than on any other platform."
"It's Time To Think About Mobile Experiences Brands that focus on the web as their initial touchpoint typically establish outreach through email and advertising. This is a logical move when the audience they want to acquire and convert doesn't have their app yet. As a brand, you have to reach consumers where they are-either contextually, when they're considering a product or service like yours"
Mobile shifted from secondary to primary after the iPhone launch, and more people now search for products and services on phones than any other platform. Mobile commerce is forecast to account for half of online sales by 2027, with social engagement and creators further influencing purchases. Many brands still treat desktop as primary and merely retrofit responsive designs, overlooking web-to-app and social connections. Brands must reach consumers contextually or behaviorally where they are, then drive them into owned apps to control relationships and data. Neglecting the mobile experience risks customer loss, with around 60% dropping out due to poor user experience.
Read at Forbes
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