"We're all drowning in content, most of which we'll never consume. Blogs, newsletters, podcasts, social posts-they're all fighting for our attention in saturated feeds. And if you're the one creating that content? I feel you! It's a never-ending effort: publishing two to three times a week, adapting to ever-changing algorithms, and staying visible in feeds that refresh every three seconds. Honestly? All of the churning can easily lead to mind-numbing exhaustion."
"See, I'm an amateur birder, but I don't read blog posts about birds. Instead, I use a phone app called BirdNET, from the Cornell Lab of Ornithology. When I hear an unfamiliar tweet from my sycamore tree, I grab my phone, open the app, and record a few seconds of audio to capture it. The app tells me which bird just sang that sweet song, whether the Northern Cardinal, American Robin, White-breasted Nuthatch or Carolina Wren."
Content ecosystems are saturated, forcing creators into constant publishing, algorithm-chasing, and visibility maintenance that leads to exhaustion. Competing for attention in fast-refreshing feeds often produces work that audiences never consume. An alternative is to create moments of on-demand engagement that surface content at the moment of curiosity, so audiences come willingly. BirdNET exemplifies this model: a mobile app that identifies bird songs, provides species information, location maps, and migration details, and funnels user interactions into citizen science data. Such apps turn real-world moments into micro-lessons and convert passive consumption into active contribution.
Read at Forbes
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