"First off, YouTube has announced that A/B title and thumbnail testing is now being rolled out to all creators with access to Advanced Features. As you can see in this example, YouTube creators can now test up to three video title variations through the same A/B testing process as their thumbnails, providing more insight into the best option to maximize views."
"YouTube's thumbnail A/B tests, which it originally announced back in 2023, will display your thumbnail options to a sample set of viewers over the course of two weeks, with the winner then selected based on which results in the most watch time. (Note: YouTube says that it's using watch time over click-through rate in this calculation because it's aiming to maximize viewer engagement, and it believes that watch time is a better indicator to maximize viewer value.)"
YouTube is rolling out A/B testing for both thumbnails and titles to all creators with Advanced Features. Creators can test up to three title variations using the same A/B process as thumbnails. Thumbnail and title tests run over two weeks with the winning creative chosen by which variant generates the most watch time rather than click-through rate, because watch time better indicates viewer engagement and value. AI image generators are enabling more thumbnail variations, increasing creator interest in testing. Separately, YouTube TV added C-SPAN to its channel lineup, enabling congressional coverage on the platform.
Read at www.socialmediatoday.com
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