"URL Media announced on December 8, a $5 million investment from the John S. and James L. Knight Foundation to scale its revolutionary model for sustainable community media. The grant positions URL Media as one of the few national platforms intentionally built to ensure that these trusted outlets serving Black and Brown audiences can grow, compete, and build long-term economic strength."
"Created to address the chronic, systemic disinvestment in Black and Brown community media, URL (which stands for Uplift, Respect and Love) Media combines reach with hyperlocal authenticity, harnessing the collective power of trusted local publishers and their audiences. URL Media's approach leverages multiple revenue streams to keep investment flowing to local outlets at a time when these organizations, and the information their communities depend upon, are at risk."
"Founded in January 2021 by Sara Lomax and S. Mitra Kalita-two powerhouse media entrepreneurs with decades of experience building and leading successful news organizations-URL Media operates as both a network hub connecting independent publishers and an original content producer. As the company enters its fifth year of operations in January 2026, the need for its partner-first approach has never been more urgent."
URL Media received a $5 million Knight Foundation investment to scale a model for sustainable community media serving Black and Brown audiences. The organization combines reach with hyperlocal authenticity by harnessing trusted local publishers and their audiences. URL Media leverages multiple revenue streams to channel ongoing investment to local outlets facing chronic disinvestment and operational risk. Founded in January 2021 by Sara Lomax and S. Mitra Kalita, URL Media functions as a network hub and original content producer. The organization operates four integrated business lines and aims to distribute more than $5 million cumulatively to partners by 2028, establishing sustainable revenue distribution beyond grant funding.
Read at India Currents
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