"You can really see the AI slop. What Steven detected very early on, and as we did for all of our creators, is that when the world swings left, the opportunity is right. What's going to cut through on LinkedIn now more than ever? Actual human-written words. So he now personally and the team write every single piece of social copy and content that goes out into the world."
"Human-made posts take longer to write, but have performed better than AI ones. You'll even notice now if you do follow Steven, there's spelling mistakes and errors, and he doesn't fix them by design. When you're inundated with AI content, it starts to feel less human."
Steven Bartlett's media company FlightStory abandoned AI-generated LinkedIn posts despite embracing AI elsewhere in operations. The company noticed excessive AI-generated content flooding LinkedIn and recognized that human-written posts would stand out and resonate more emotionally with audiences. FlightStory's leadership, including CRO Christiana Brenton, determined that when markets become saturated with AI content, authentic human writing becomes the competitive advantage. Human-written posts take longer to produce but deliver superior performance metrics. The company intentionally leaves spelling errors unfixed to emphasize authenticity. FlightStory continues leveraging AI in other business areas while strategically using human creativity for social media presence.
#ai-content-strategy #linkedin-authenticity #human-written-content #ai-saturation #content-performance
Read at Business Insider
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