One in five UK supermarket trips involves at least one missing item

"British households are facing significant disruption to their grocery shopping, with a new report revealing that one in five trips to the supermarket results in at least one missing item. This widespread issue is estimated to cost the industry approximately 2.1 billion in "displaced" sales annually."

"Almost half (44 per cent) of shoppers have resorted to visiting an alternative grocer or switching supermarkets entirely in the past year to secure needed items. This figure rises sharply to nearly two-thirds among consumers under the age of 45, according to a study by DHL Supply Chain and Retail Economics."

"Availability has become a primary concern, with almost six in 10 shoppers (59 per cent) citing it as a key reason for shopping across multiple stores. Strikingly, one in three consumers now prioritises product availability over price when making purchasing decisions."

British households face significant grocery shopping disruption, with one in five supermarket trips resulting in at least one missing item. This widespread availability issue costs the industry approximately £2.1 billion in displaced sales annually. The problem is reshaping consumer behavior substantially. Nearly half of shoppers have switched to alternative grocers or different supermarkets within the past year to find needed items, with this figure rising to nearly two-thirds among consumers under 45. Availability has emerged as a primary shopping concern, with almost 60 percent of shoppers citing it as a key reason for visiting multiple stores. Notably, one in three consumers now prioritizes product availability over price when making purchasing decisions.

Read at www.independent.co.uk