"For publishers, our appearance [in AI answer engines] is not going to drive traffic. It's all about partnerships."
"If you're not doing licensing, you're basically telling the world that it's okay to take your content and if you ever decide to sue, you will have nothing real."
During the Digiday Publishing Summit, executives addressed the impact of AI on content visibility and revenue. They noted declines in referral traffic from traditional search due to AI-generated summaries. The conversation included the challenges of optimizing content for AI search and the limited revenue from AI licensing deals. Executives expressed skepticism about the value of pursuing AI licensing without significant traffic returns. One executive emphasized the importance of licensing for protecting content and potential legal leverage against unauthorized use.
Read at Digiday
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