Media Briefing: Associated Press deal cements Microsoft's quiet rise in AI licensing
Briefly

Media Briefing: Associated Press deal cements Microsoft's quiet rise in AI licensing
"We think it's really important that organizations of all sizes and shapes are paying for premium content,"
"I would characterize it as very early days and experimental. But we want a seat at that table. We want to be able to input and object when we need to object in terms of both representing the AP but also representing our broader customer base in these conversations - that's really important for us,"
"Microsoft's publisher content marketplace checks both of those boxes. It's still experimental, but we're glad to be involved in shaping how it develops,"
Associated Press has joined Microsoft's pay-per-use AI content marketplace through a licensing deal signed last week. AP joins People Inc. and USA Today Co. among publishers partnering with Microsoft’s experimental content marketplace. AP’s chief revenue officer said organizations of all sizes should pay for premium content and that Microsoft has been clear it wants publisher input to develop the marketplace. AP emphasized wanting a seat at the table to represent the AP and its broader customer base and stressed that frameworks must protect intellectual property and ensure fair value. AP previously licensed content to OpenAI in 2023 and has an agreement with Google.
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