Dave Portnoy, founder of Barstool Sports, announced a new partnership with Fox Sports, expressing optimism about its success. This collaboration will feature Portnoy on the college football pre-game show Big Noon Kickoff and will also bring Barstool content to FS1. Portnoy contrasted this deal with a previous unsuccessful partnership with ESPN, where he felt the network had a disdainful attitude towards Barstool. He emphasized that Fox is embracing Barstool and being a true partner, which he believes is crucial for the new venture's success.
Barstool Sports is Proud to announce a new wide ranging partnership with Fox Sports. This is the 1st time in our illustrious and notorious history that we've got a TV partner we believe in and believes in us.
When we did the ESPN deal, they, they looked like they had a sour taste in their mouth every time they looked at me. They really hated us.
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