"Becky is providing a masterclass in social media guidance to our news clients and to our creator clients across the agency, finding creative ways for them to establish, grow, and monetize their brands,"
"We are very much mission-driven: here to future-proof our clients' careers and develop new models for how they can develop and distribute the work they do."
CAA hired Becky Van Dercook, a former CBS News producer who managed communications and media for political influencer Jack Schlossberg, to serve as an agent in its TV-news department. CAA represents George Stephanopoulos, Mary Bruce and Punchbowl. Van Dercook will help established clients expand online, identify opportunities outside legacy media such as newsletters, podcasts, live events and social content, and scout influencers, man-on-the-street reporters and news personalities skilled in short-form content. Rachel Adler says Van Dercook provides social media guidance and that the agency aims to future-proof clients' careers and develop new distribution models. Market pressures are driving journalists to digital outposts.
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